Each April, the automotive industry reminds consumers of the importance of car care and driver safety. According to the Virginia Tech Transportation Institute (VTTI), 80 percent of all crashes and 65 percent of all near-crashes involved the driver looking away from the forward roadway, such as retrieving a cell phone from the gap between the driver seat and console, just prior to (within three seconds) the onset of the event.

This statistic is a grave reminder that consumers still have much more to learn and is the reason Drop Stop, LLC developed and is launching Drop Stop®, a new car interior safety and convenience accessory designed to guard the gap between the seat and console and help keep drivers eyes on the road.  Drop Stop® provides a safer, more convenient driving experience. It eliminates the distraction and potential danger that exists when personal articles slip through a vehicle’s seat/console gap, causing the common knee-jerk reaction of taking one’s eyes off the road.  This handy item simply slips between the console and drivers seat and prevents hard to retrieve items from falling beneath the seat, especially when driving down the road.

Drivers need to exercise extreme caution when using their cell phones while driving.  How many of us have had our cell phones, billfolds, etc. fall between the seat and console?  It is so easy to become distracted during a call, and texting should be an absolute “no-no”.  Anything that helps to ensure our safety and the safety of those we meet on the road is a treasure.
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Just wish I’d thought of it!
Source:  Renee Cooper, Account Executive
Christie Communications